Columns should be the same height

From Rocketspark Support

Columns are a great way to lay content out on a web page so text is easy to read, and the page looks easy on the eye. However, when one column is longer than the other columns on that page, it doesn't look as tidy. It is good practise to move text regions and reword paragraphs to get columns roughly the same height. Columns don't need to be exactly the same height as each other, but as close as possible is a good rule of thumb.

IMPORTANT NOTE: 3 columns are only available on the horizontal menu style websites. Vertical menu style websites have a maximum of 2 columns. This is because the body area of the page is narrower than horizontal menu style, and 3 column layouts would make each individual column too narrow.